NewsUpdate — Affiliate marketing strategy has been growing lately, it can be said that affiliate marketing that is effective, easy and profitable is unique and can actually provide quite good results for affiliates .
So, maybe you have often heard this term on several internet platforms. Such as TikTok affiliate marketing and Shopee affiliate marketing .
Affiliate Marketing
Quoted from ekrut.com , affiliate marketing is a marketing strategy with third parties where if other users buy products from a special link, the affiliate will get a commission.
Affiliate is a term for those who promote products or third parties who market. The job of an affiliate is to create interesting content to advertise products on their social media.
Differences Affiliate Marketing , Reseller , and Dropshipper
In the world of commerce and marketing, there are three terms that are often considered the same but in fact they have different systems. The three points are affiliate marketing , reseller , and dropshipper . Check the difference below.
1. Affiliate marketing
As we are reviewing in this article. Affiliate marketing is a marketing system that gives commissions to affiliates or people who promote a product from the company. The job of an affiliate is only to promote and will not lose money when there are no users who buy products from affiliate links .
2. Reseller
Resellers are businesses that can sell goods directly to consumers but must have their own stock. The advantage of this system is that a reseller can develop marketing ideas and methods that have been prepared by the distributor or product provider company.
3. Dropshipper
Dropshipper is one solution to sell goods to consumers. Unlike a reseller , a dropshipper does not need to have their own stock. The transaction system is also different. You will be a direct intermediary from distributors to consumers.
How Affiliate Marketing Works
Initially, an affiliate will choose which products to promote. After that, they will create content that describes the product. In addition, the description or caption column will also include a link to buy the product being promoted. The link linked to the video has previously been set to be unique and traceable because this is where an affiliate and seller can find out how much commission and transaction they can get.
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Every company and seller has a different benchmark for calculating. When a user flow is considered a transaction. Most are measured by the number of purchases. The number of users who clicked on the link, or the leads that came from the link.
Advantages and Disadvantages of Affiliate Marketing g
Each strategy certainly has its advantages and disadvantages, including affiliate marketing .
1. Advantages
- Practical, flexible and uncomplicated to do
- Can be done without the need for capital
- The products that can be marketed are quite diverse
- There are no rules for being creative in making videos
- Good source of income if done regularly
- Tracking and promotion made quite easy for companies
2. Deficiency
- Uncertain total transactions and leads
- Not all companies and sellers are open to affiliate programs
- Must attract the attention of users to want to buy the product through the link
- The affiliate trend is high enough that there are many competitors
Click Next to see an effective, easy, and profitable Affiliate Marketing Strategy.
